Rams’ ethos contains a productive contradiction: by doing (stripping away decoration, features, and fashion), you achieve more of what matters.
"Good," whispered the laptop, still open on the desk. The file name had shrunk: less_and_more.pdf .
Music came out. Clean. No menu. No ads. No firmware update.
When asked about Apple’s clear homages to his work, Rams stated that he took it as a compliment. He praised Apple for achieving what Braun once did: creating products that are functional, beautiful, and completely clear to the end-user. Why the "Less and More" Ethos Matters Today
For those interested in exploring his principles further, the offers insights into his lasting legacy. Compare Rams' principles to modern "minimalist" trends? Learn more about the Vitsœ 606 system?
In an era dominated by hyper-consumption, rapid software update cycles, and planned obsolescence, the design ethos of Dieter Rams is more urgent than ever. Modern product development frequently suffers from "feature creep"—the practice of adding endless functionalities to a product simply because the technology allows it. This often results in visual pollution and confusing user interfaces.
"I have removed 92% of the features. It only plays music. It does not listen. It does not learn. It does not smile. It works for thirty years or until you drop it off a cliff. Ship it."
The information in this article is based on sources available as of May 26, 2026. For the most current and comprehensive information, please consult the official Dieter Rams Foundation website or the publishers of the books mentioned.
The book acts as a photographic essay and chronological archive, moving through Rams's career and providing critical context for his rise.
The master principle. Less design, more life.
The beauty of a product is an integral part of its usefulness, as items used daily affect our well-being.