Rosalind Krauss Reinventing The — Medium Pdf
The new medium is formed by remembering and recycling the conventions of the old.
Krauss argues that this old definition of medium-specificity has collapsed, but she doesn't believe we should abandon the idea of a "medium" altogether. Instead, she suggests that artists can—and must—reinvent it. The Role of Obsolescence
Krauss frequently cites the Irish artist James Coleman, who utilized the outmoded technology of the slide-tape piece (synchronized audio and projected photographic slides). By using a medium that was already obsolete and distinct from both cinema and traditional photography, Coleman constructed a new aesthetic language. The gap between the still image and the moving narrative became a new "medium" to explore memory, identity, and spectatorship. rosalind krauss reinventing the medium pdf
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It marks a significant shift in Krauss’s own career, acting as a "break" or revision of the strict postmodernism she was previously associated with. The new medium is formed by remembering and
It is a complex, self-imposed structure or set of rules that an artist chooses to operate within.
Why "Reinventing the Medium" Matters in the AI and Digital Era The Role of Obsolescence Krauss frequently cites the
Ultimately, Krauss teaches us that a medium is not just oil on canvas or bronze cast in a mold. A medium is a complex web of technical limits, historical memory, and formal rules. By reinventing these structures, artists continue to find new ways to make us look at the world critically.
: The essay laid the groundwork for Krauss's subsequent books, including A Voyage on the North Sea: Art in the Age of the Post-Medium Condition (1999) and Perpetual Inventory (2010). These works further develop her ideas on the "post-medium condition" and the artists who challenge it.
: It is also a lead essay in her book, A Voyage on the North Sea: Art in the Age of the Post-Medium Condition . 💡 Discussion Starters
(an outmoded advertising tool) to explore the gaps between still and moving images. William Kentridge: animated charcoal drawings
